Friday, February 25, 2011

Jamie Oliver Needs Our Help

For those of you following the school lunch revolution, you might have heard that the Food Revolution television show and Jamie Oliver were recently kicked out of the Los Angeles Unified School District. We certainly applaud Jamie's efforts and passion to shine a spotlight on the state of school lunches in this country, but we have to admit that he's sadly uninformed about the USDA National School Lunch Program, and the requirements that have to be met for reimbursement.

One example of this is when Jamie tried to remove chocolate milk from the cafeteria. The lunch ladies insisted that they had to have the chocolate milk to get reimbursed. If Jamie had only known that instead of offering plain milk and chocolate milk he could have offered whole milk and 1% milk, the reimbursement problem would have been solved, and he would have avoided serving the chocolate milk.

That's why we think Jamie Oliver and his Food Revolution show need the help of Organic Fresh Fingers. In the past four years, we've hurdled every reimbursement requirement of the USDA National School Lunch Program while still serving healthy, local, fresh and organic lunches to kids. Our schools don't serve chocolate milk because we know what the requirements are. We learned pretty quick that in order to get into the school lunch arena, you've got to know the rules of the game.

So Jamie, give us a call. We'd be happy to offer our knowledge and real-life experience in the fight to give children healthier food in schools!

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